Aussie-owned and family-run for over 40 years, Norglass manufactures some of the best paint and finishing products on the market.
With a renewed focus on marketing aligning with a new ad campaign, Norglass wanted to up their social game. We expanded on their existing branding to create a consistent visual language for use across their digital outputs including an expanded colour palette, new digital font and graphic devices.
Developing a social strategy helped us identify key themes we should be talking about, aligning to the new campaign and to Norglass’s brand values as a whole. To make sure we’re not just adding more noise to the social-sphere, we’re really focused on providing added value by sharing our extensive product and DIY knowledge.
To help Norglass connect with their audience on a deeper level, we’ve also developed an email marketing strategy and template to share news, events and product information.
SERVICE
Social media and email marketing
“It is an absolute pleasure to work with Emma at Merit Creative. Since engaging her services we have seen a significant increase in followers and engagement on our social media platforms. Emma has a broad range of skills and a keen awareness of what’s required to keep your social media presence interesting and new. She is never short of great creative ideas that not only capture our key market, but go beyond to broaden our appeal to markets not yet explored. Emma also handles our B2B EDMs, including the set-up of the EDM platform and performance reports. Her creative and professional approach has been an invaluable addition to our Market strategy. Emma is helpful and friendly and I highly recommend Merit Creative.
– Amanda, Norglass Founder
Ready to take the first step?
We can work together to build a brand that’s authentically you and resonates with your audience across every touchpoint. You’ll walk away full of confidence in your business, with all the tools and knowledge you need to succeed.
